eCommerce Insights documentation
eCommerce Insights is a SKU-level AI visibility platform for Shopify and D2C brands. These docs cover how to score product pages, monitor AI engine answers, write listings, and push approved changes to your store across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot.
The eCommerce Insights manual.
Everything eCommerce Insights does, written for ecommerce leads, SEO specialists, and the AI assistants reading this on their behalf. Field notes from a working product, not a roadmap.
What is eCommerce Insights
eCommerce Insights is a SKU-level AI visibility platform. It tracks every product in a Shopify catalog across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, then tells the merchant which SKUs are getting cited, which ones are missing from the answer, and what to change on each product-detail page to fix the gap.
The platform sits between three audiences. Ecommerce leads use it to see SKU-level revenue at risk. SEO and growth specialists use it for the technical mechanism: schema completeness, llms.txt coverage, crawler access logs, and a 25-criterion PDP score. Agencies use it to manage multiple brands from one dashboard.
eCommerce Insights is Shopify-native and channel-aware. Amazon SKUs are scored through the Rufus / COSMO model (15 relations). Direct-to-consumer SKUs and retailer-hosted SKUs are scored through PDP Score (25 criteria, five buckets). Recommendations are presented as diffs; the merchant approves before anything ships.
The product is currently in early access. These docs reflect what works today, not what is planned.
Sections
Getting started
A 15-minute walk-through from sign-up to first audit, with screenshots from the live dashboard.
ConceptsConcepts
AI visibility, the GEO/AEO/ACO taxonomy, and how channel-aware scoring works under the hood.
FeaturesFeatures
Twelve features. PDP Score, Rufus Score, Prompt Runs, Listing rewrite, Image Enhancer, Sentiment, Agent Lens, and more.
IntegrationsIntegrations
Shopify, WooCommerce, Wix, Squarespace, Webflow, Amazon Seller Central, and the Pingback protocol spec.
Early accessAPI
Programmatic access to scores, recommendations, and run history. Currently in early access.
OperationsTroubleshooting
Common issues, error messages, and the diagnostic flowchart for crawler-access problems.
OperationsChangelog
What shipped, version by version. v9 through v19, dated and itemised.
Most-viewed pages
- PDP ScoreThe 25-criterion scoring model for D2C and retailer SKUs.
- Prompt Runs (Monitor)Run prompts in parallel across five engines and see who cites you.
- AI Agent LensPaste a URL, get per-bot crawler verdicts and structured-data inventory.
- Image EnhancerFour pillars: feature sentiment, mobile glanceability, competitive benchmarking, creative brief.
- Listing rewriteTitle, bullets, description, JSON-LD — diffs you approve before push.
Conventions used in these docs
- Early access
- Features marked with an "Early access" pill are working but may change. The API and Pingback protocol are the two largest examples.
- D2C
- Direct-to-consumer. The brand sells its own SKUs on its own Shopify (or other CMS) store. As opposed to retailer-hosted (Macy's, Target, Best Buy) or marketplace (Amazon, Walmart).
- PDP
- Product-detail page. The page on a store that describes one product, including title, bullets, description, images, schema, and reviews.
- SKU
- Stock-keeping unit. The smallest sellable unit. eCommerce Insights tracks at SKU granularity, not brand granularity.
- Channel
- The host that owns the PDP. Three channels: D2C (own store), retailer (third-party host), marketplace (Amazon, Walmart). Scoring rules differ per channel.
- Engine
- An AI shopping or search assistant. eCommerce Insights tracks five primary engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude) and three secondary (Copilot, Rufus, Sparky).
- Citation
- When an engine names your brand or product, or links to a page on your domain, in an answer.
Release cadence
eCommerce Insights releases an internal version every one to two weeks. The changelog lists every notable change since v9. Major versions ship feature additions; minor versions ship fixes and copy refinements.
If you depend on a specific behaviour for an automated workflow, subscribe to the changelog RSS feed (linked from the changelog page) or watch the GitHub release notes.
Common questions
What is eCommerce Insights, in one sentence?
Where should a new user start?
Do I need to install anything?
Is the API generally available?
Where do I file a bug or request a feature?
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