Field notes on SKU-level AI visibility.
Posts on ChatGPT citation behavior, Perplexity Shopping patterns, Shopify metafields, and the metrics that actually matter when measuring AI search visibility. Written by the eCommerce Insights team; updated as engines change.
Your best seller is invisible in ChatGPT. Here's how to check.
A thirty-minute audit using five manual ChatGPT prompts a VP of Ecommerce can run before the week starts.
STRATEGYBrand-level AI tracking is missing your revenue.
Brand mentions are a comms metric. For ecommerce, the SKU is the revenue unit — and brand tracking can't see which SKUs are silent.
DATAPerplexity Shopping citation patterns, Q1 2026.
Citation count per answer, the mix of sources cited, and where D2C brand PDPs tend to lose to review sites.
PLATFORMChatGPT vs Google AI Overviews for D2C brands.
Who's asking, how the engines cite, what wins in each, and where to spend your first hundred hours of optimization attention.
TECHNICALShopify metafields for AI search.
Which metafields matter, how to structure them, and how they flow into Product JSON-LD and llms.txt.
STRATEGYWhy GEO differs from SEO (and where they overlap).
Five similarities, five differences, who each serves, and why most ecommerce teams need both disciplines on the roster.
STRATEGYThe D2C playbook for AI search, 2026 edition.
Seven opinionated steps, ranked by return on effort. Honest about the parts of GEO practice that are still forming.
TECHNICALHow AI engines pick which products to cite.
Retrieval, grounding, ranking heuristics, and source-trust signals. Mechanism-first, no hand-waving.
DATAMeasuring AI visibility: what actually matters.
The metric primitive, why share-of-voice can mislead, and the dashboard that actually helps a merchandiser.
TECHNICALThe schema your product pages need for AI answers.
Product JSON-LD field by field, what matters most for AI citation, and the fields most Shopify PDPs leave empty.
Related hubs
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- Jobs to be done — the task-centric library for ecommerce and SEO leads.
- Compare — eCommerce Insights head-to-head with the alternatives.
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