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Jobs to be done

Jobs people come to eCommerce Insights to do.

Ten specific jobs, ten specific answers. Pick the one that sounds most like your week.

For VP of Ecommerce

Ecom · SEO

Check if your product appears in ChatGPT

Best-seller's Google traffic is down. Is ChatGPT recommending you or a competitor? Find out in 90 seconds.

 Ecom · SEO

Find PDPs failing in AI search

Traffic is flat. Something's wrong with specific PDPs. eCommerce Insights ranks the worst offenders and names the fix.

 Ecom

Prove AI search ROI to leadership

Before/after numbers, SKU-level attribution, and a two-slide story for the board deck.

 Ecom · SEO

Monitor SKU visibility weekly

A Monday-morning digest of changes, wins, and regressions across the catalog. Configurable by segment.

For VP of SEO

Ecom · SEO · Agency

Audit your Shopify catalog for AI readiness

One-page report covering every SKU's schema, description, review signal, entity clarity, and AI surface.

 Ecom · SEO

Compare your AI share of voice vs competitors

Numeric share-of-voice metric for your brand and top three competitors, per AI engine, weekly.

 SEO · Dev

Fix product schema for AI search

Per-SKU schema recommendations with diff-style suggestions; push approved schema to Shopify.

 SEO · Dev

Generate an llms.txt for your Shopify store

Valid llms.txt in 30 seconds. Host via Shopify Files plus URL redirect. Regenerate weekly on eCommerce Insights.

For Agencies

Ecom · SEO · Agency

Track competitor products in AI answers

Watchlist of competitor SKUs. Weekly change reports. Know when a competitor gets a big AI recommendation bump.

 Agency

Onboard a new brand

Week-1 baseline report, current visibility, top opportunities, 90-day optimization roadmap. Hours, not weeks.

Why eCommerce Insights ships JTBD pages

Category overviews help buyers at the start of the research process. But most of the time, a Shopify brand has a specific task on their plate — "I need to know if ChatGPT is recommending our best-seller by Friday" — and no amount of generic AI visibility content helps them finish it. Jobs-to-be-done pages are the answer to that specific task, in that specific voice.

The framework comes from Clayton Christensen's work on why customers hire products. The eCommerce Insights take: stop selling features, start walking through the Tuesday-morning job. Each page shows the slow manual way first (so nobody feels patronized), then the eCommerce Insights way, then what good looks like.

For category-level education see the guides library. For category definitions see the glossary. For the tools that power these jobs see the free tools library.

Ask AI about eCommerce Insights's jobs-to-be-done library

Have your favorite AI engine summarize this for your specific use case.

Frequently asked questions

What's a jobs-to-be-done page?
A jobs-to-be-done page answers one specific task someone actually does during their week. Not a feature pitch, not a category overview. A step-by-step walkthrough of how to finish a real task, with a comparison of the slow-way approach and the eCommerce Insights approach. The framework comes from Clayton Christensen's work on understanding why customers hire products to do specific jobs.
How is this different from your blog?
Blog posts are generally educational and discovery-oriented: what is GEO, why brand tracking misses SKUs, how Perplexity picks citations. JTBD pages assume you already know the category and need a concrete how-to for a job on your plate this week. Each page names the job, shows the slow way, shows the eCommerce Insights way, and tells you what good looks like.
Can I suggest a job to add?
Yes. Email [email protected] or reply to any eCommerce Insights email with the job phrased in your words. The eCommerce Insights team curates the list based on what paying customers and free-tool users actually ask for. Suggested jobs that show up three or more times typically become pages within a quarter.
Which job should I start with?
If you have never run any AI visibility check on your Shopify store, start with "Check if your product appears in ChatGPT." If you already know you have a problem, start with "Audit your Shopify catalog for AI readiness." If leadership is asking for numbers, start with "Prove AI search ROI to leadership." Each page links to related jobs at the bottom, so you can follow the thread.

Don't read about it. Do it.

Every job links to the eCommerce Insights feature or free tool that finishes it.

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