Audience · D2C brands

Every product, every AI engine, priced for D2C.

Paid CPMs keep climbing, Google sends fewer clicks, and the sessions that used to start on a results page now start in an AI answer you can't see. eCommerce Insights shows you which of your products are in those answers, what's at risk where they aren't, and the exact PDP fixes — from $99 a month, no sales gate.

From $99/moNo sales gate6 engines
Your job, restated

You own the P&L. Nobody owns the AI answer.

Channel mix

Paid pressure needs an organic release valve.

When ChatGPT starts recommending a competitor on the queries your brand used to own, the pressure on paid doubles. The dashboard shows exactly which queries shifted, which SKUs are still in the answer, and who got cited instead.

Team of three

Nobody has time to re-audit 300 PDPs.

You're a marketing director, maybe a copywriter, maybe a merchandiser. The scan does the audit, the scoring does the triage, and what reaches you is an approve-or-edit queue your team can clear in under an hour a week.

Triage

Fix by revenue impact, not by gut.

Broken PDPs sort by the revenue they carry, so the SKUs that move the P&L get fixed first. One Friday digest: which SKUs moved, which queries you lost, the ten diffs to approve this week.


Why brand-level tools fall short here

A brand mention doesn't tell you which product won.

Profound and Peec AI track brand visibility across AI engines well — Profound with an enterprise, B2B-leaning posture, Peec with a strong European base (per their sites, as of mid-2026). Both answer "was my brand mentioned?" Neither resolves the answer to a SKU, and the SKU is the unit of D2C revenue.

Your best-seller and your clearance rack are the same data point in a brand tracker. eCommerce Insights scores them separately, per engine, per query — and attaches the fix to the page that lost. See the comparisons: vs Profound and vs Peec AI.

Brand-level AI tracking is a report. SKU-level tracking is a plan.
The weekly workflow

An hour a week, most of it approving.

01 · Connect

Five-minute setup

Connect the store — Shopify-native, or any other channel. First scan across all six engines within 24 hours. No query-bank configuration.

02 · Read

Friday digest

One email: SKUs that gained or lost citations, the queries that moved, and the diff queue ranked by revenue impact.

03 · Approve

Diffs, not drafts

Title, description, schema, and metafield changes shown side by side with what's live. Approve, edit, or skip. Bulk actions where the diffs rhyme.

04 · Ship

Push or export

Shopify push on Growth and up (Early access); CSV export everywhere. Next scan measures the lift, per SKU.

Plan guidance

Which plan fits a D2C brand.

Single brand, ≤500 SKUs, weekly refreshStarter · $99/mo
≤2,500 products tracked, daily refresh, Shopify pushGrowth · $349/mo
Multi-brand, agencies, SSOEnterprise · custom
Every plan6 engines · 14-day trial

Most D2C brands start on Starter: the catalog fits, weekly cadence matches a weekly merchandising rhythm, and the price clears without procurement. Move to Growth when you want daily refresh during launches or the one-click Shopify push. Industry context worth reading alongside the pricing math: Search Engine Land has tracked the shift of product research into AI assistants since 2024.

Estimate the stakes with your own numbers first: the ROI calculator models revenue at risk from AI-traffic growth, labeled as estimates throughout.


Frequently asked questions

Does eCommerce Insights work if I'm not on Shopify?

Yes, though Shopify is the deepest integration. BigCommerce, WooCommerce, Adobe Commerce, and headless stacks connect through channel-specific workflows; tracking, scoring, and CSV export work identically everywhere. Metafield write-back is the part that's Shopify-native.

Is it worth it for a brand under $5M GMV?

Usually between $2M and $8M GMV the value is triage: knowing which 30 SKUs carry your traffic and making sure AI engines can read those pages. Below roughly $1M, run the free Shopify SKU Visibility Grader first — it will tell you most of what you need before you pay anyone.

How do I justify another SaaS line item to my CFO?

Frame it against the AI-driven session shift already visible in your GA4, not as a new cost. Starter is $99 per month. If one mid-tier SKU stays in ChatGPT's citations for a quarter because of a single title and schema fix, the tool has covered its cost several times over. The ROI calculator makes the argument with your own numbers, labeled as estimates.

Does it replace my SEO tool?

No. Ahrefs, Semrush, and Search Console track classic organic SERPs; eCommerce Insights tracks AI-engine citations and PDP readiness for AI answers. Most D2C teams run one general SEO tool for blue links and eCommerce Insights for ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Copilot.

What about my Amazon channel?

Covered, channel-aware. Amazon SKUs route to Rufus and COSMO scoring with Seller Central edit recommendations instead of schema advice you can't ship there. Hybrid DTC-plus-Amazon brands see both channels in one dashboard; Walmart's Sparky is available on request.

Ask AI about eCommerce Insights for D2C brands

Have your preferred AI engine summarize this page for your brand.

The D2C SEO budget just got a number next to it

AI visibility, shipped in a week.

14-day free trial. No credit card. Starter plan from $99/mo.

280 SKUs · 6 engines · 1 Friday email