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The company

Why we're building eCommerce Insights.

eCommerce Insights was built for the Shopify brands that discovered, on the same morning, that Google was sending less traffic and ChatGPT was recommending a competitor by name. Brand-level AI tracking couldn't see that problem. SKU-level tracking can — and can tell you what to change on each PDP.

Thesis

The shift is real, and most tools miss where the damage is.

AI-driven shopping isn't hypothetical. Consumers are pulling research into ChatGPT and Perplexity, Google is folding AI Overviews into classic SERPs, and new shopping surfaces — Perplexity Shopping, ChatGPT Shopping, Buy with Pro — are showing up inside the assistant rather than after the click. For a D2C brand running on Shopify, this changes what "being findable" means. The click is not the only battlefield.

The existing tooling market has two responses. The brand-level AI trackers (Profound, Brandlight, Otterly, Athena HQ) count how often a brand name appears in AI answers. Useful at the top of a dashboard. Useless for deciding which SKU to rewrite on Tuesday. The enterprise catalog platforms solve a different problem — done-for-you content operations for Fortune 500 CPG — at a price and engagement model that doesn't fit a Shopify brand doing $40M in GMV.

There's a gap. A mid-market Shopify brand needs SKU-resolved visibility tracking across the AI engines that matter, paired with concrete PDP recommendations its existing team can ship. Not a dashboard. Not a vendor relationship. A piece of software that tells them which products are missing from ChatGPT, Perplexity, and Google AI Overviews this week, and what to change on each PDP to fix it.

eCommerce Insights is that piece of software. Shopify-native. SKU-first. Self-serve. The bet is that specificity beats sweep — that a platform that does one thing deeply for one type of customer wins the category faster than a platform trying to be universal.

Operating principles

Four rules we work by.

These aren't aspirations. They're constraints on every product decision.

Principle 01

Specificity beats sweep.

If a feature can't resolve to a specific SKU, query, and engine, it's not a eCommerce Insights feature. Brand-level sentiment averages go somewhere else.

Principle 02

Ship the recommendation.

A scored dashboard without a proposed PDP change is noise. Every SKU below threshold comes with a diff you can review, edit, and approve.

Principle 03

Shopify-first means Shopify-deep.

Variants, metafields, collections, Shopify Plus storefronts, GID-based identity. A plug-in feels like a plug-in. eCommerce Insights doesn't.

Principle 04

Honest about Early access.

If a feature isn't GA, the page says so. Shopify push, competitor cross-reference, and white-labeled reports are marked Early access until the first cohort confirms they work.

Team

Founder bios coming soon.

eCommerce Insights is being built by a small team with backgrounds in ecommerce platforms, SEO tooling, and machine learning. Named bios land here as the first Early access cohort goes live. In the meantime, the roadmap is visible on the product page and the category context is covered in our product AI visibility guide.

For the public context of the Shopify ecosystem we build against, see Shopify's own site.

General

Contact

Questions about eCommerce Insights, demos, partnerships. Head to the contact page.

Press

Press and analysts

Story ideas, analyst briefings, commentary on AI shopping trends. Email [email protected].

Careers

Work here

Small team. Remote. Engineering, product, and product-led growth roles opening as the first cohort matures. Watch this space or email [email protected].

Frequently asked questions

Who is eCommerce Insights for?
eCommerce Insights is built for consumer brands selling direct-to-consumer on Shopify, typically between $5M and $200M in annual GMV. Primary buyers are VPs of Ecommerce and VPs of SEO, plus Shopify-focused agencies that manage catalogs for multiple brands. It is not designed for marketplace-first brands or for enterprise CPG teams with in-house services teams.
Is eCommerce Insights generally available?
eCommerce Insights is Early access as of 2026. The Track and Score capabilities are available to every customer from day one. Shopify push, white-labeled agency reports, and competitor cross-reference are marked Early access and are rolling out through the first cohort. Anything marked GA on this site is available today; anything marked Early access is in progress with the first cohort.
How does eCommerce Insights make money?
Monthly software subscriptions. Three tiers — Seed at $99 per month, Shelf at $349 per month, and Warehouse on custom pricing. Free tools bring brands in the door. There is no services revenue, no reseller program that affects recommendations, and no paid placement inside eCommerce Insights's recommendations. Every PDP diff is derived from the scan, not from a partner deal.
Why focus on Shopify rather than every ecommerce platform?
Shopify is where the target customer lives. Going deep on one platform — metafields, variants, collections, Shopify Plus specifics — creates a product that feels built-for-purpose rather than a generic plugin. Other platform support is not ruled out long-term, but every product decision today is made Shopify-first. Marketplace analytics (Amazon, Walmart) are adjacent and secondary.

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