Shopify SKU Visibility Grader.

How it works

1. Paste your Shopify store URL. Drop your storefront URL into the form. eCommerce Insights reads your sitemap and picks your top five revenue SKUs automatically, or you can paste specific product URLs.
2. eCommerce Insights crawls your top five SKUs. The grader fetches each PDP, parses schema and metafields, and records structured data coverage, description depth, review signal, and canonical tags.
3. eCommerce Insights queries ChatGPT, Perplexity, and Google AI Overviews. Ten category-typical buyer prompts per SKU are run against the three most commerce-relevant AI engines. Citation and recommendation data is captured per prompt.
4. eCommerce Insights delivers a per-SKU score plus recommendations in 90 seconds. A one-page PDF report lands in your inbox. Scores 0-100 per SKU, gap analysis, and one concrete fix per product.

Sample output

Here is what the report looks like for a fictional apparel brand called Ravenback. Five SKUs, score bar, status badge, one-line recommendation. Scores and SKU names are illustrative.

What the data means

The 0-100 score is a composite of five signals, weighted by what actually drives AI citations in eCommerce Insights' observed crawl and answer data as of Q1 2026. Structured data completeness is 25% of the score; content depth and answer-coverage is 25%; review signal is 15%; entity clarity (brand, manufacturer, SKU, GTIN) is 20%; crawl surface (llms.txt, canonical tags, robots directives) is 15%.

Status badges collapse the score to four categories. Cited means the SKU appears in AI answers for category-typical prompts. Partial means the brand is mentioned but the specific product is not. Weak means the PDP is missing two or more foundational elements. Missing means zero citations across tested prompts. The recommendation line names the single highest-leverage fix — rewrite the description, add a missing schema field, add a review block.

For the full methodology and weighting, see the Product AI visibility guide and the AI visibility score glossary entry.

Why eCommerce Insights built this

Most AI visibility tools score brands, not products. That misses the actual problem. A D2C brand can have healthy overall AI brand mentions while its best-seller is absent from every shopping answer. The grader surfaces that mismatch at the SKU level, which is where the revenue lives. See the brand-monitoring vs SKU-tracking guide for the deeper argument.

The free grader exists because eCommerce Insights wants Shopify brands to learn how AI engines actually read their catalog before any commercial conversation starts. The tool is useful even for brands that never buy the full product. That is the whole point.

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