Sparky tracking for Walmart Marketplace brands.
Sparky is Walmart's AI shopping assistant. eCommerce Insights tracks Sparky on request for brands running a Shopify D2C store alongside an active Walmart Marketplace presence. Early access. Standard on the Warehouse tier.
Sparky is Walmart's generative AI shopping assistant, rolled out across Walmart.com and the Walmart app. Sparky answers shopping questions with product recommendations drawn from Walmart's catalog and review corpus. For brands with a Walmart Marketplace presence, Sparky is a new surface layered on top of classic Walmart search rank.
eCommerce Insights is a D2C-first tool. Sparky tracking exists because many Shopify brands also sell on Walmart Marketplace and want visibility on both surfaces in one place. If Walmart is your dominant channel, a marketplace-purpose-built vendor will usually go deeper. If Walmart is secondary to a Shopify D2C business, eCommerce Insights's Warehouse tier can fold Sparky into your existing dashboard without forcing a second tool.
How to enable Sparky tracking
Sparky tracking is available on request for Warehouse-tier customers. Onboarding takes about a business week and requires Walmart Seller Center access for your items. Scope and query bank are agreed during onboarding; the rest of the eCommerce Insights dashboard treats Sparky as an eighth engine alongside the six core D2C engines and Rufus.
Further reading: Walmart's Sparky announcement describes how Sparky grounds on Walmart catalog and review content.
Frequently asked questions
What is Sparky?
Does eCommerce Insights track Sparky today?
Who should use Sparky tracking?
Request Sparky tracking.
Warehouse-tier add-on. Onboarded in a business week.