Rufus tracking for Amazon-selling brands.
Rufus is Amazon's AI shopping assistant. eCommerce Insights tracks Rufus on request for brands running a Shopify D2C store alongside a meaningful Amazon channel. Early access. Standard on the Warehouse tier.
Rufus is Amazon's AI shopping assistant, embedded in the Amazon app and Amazon.com. Rufus answers shopping questions with product recommendations drawn from Amazon's catalog, pulling signal from listing content and review volume. For brands with an Amazon Seller Central or Vendor Central presence, Rufus visibility is a new surface layered on top of classic Amazon search rank.
eCommerce Insights is a D2C-first tool. Rufus tracking exists because many Shopify brands also sell on Amazon and want both surfaces covered in one place. If Amazon is your dominant channel, a marketplace-purpose-built tool like will usually serve better. If Amazon is a secondary channel to a Shopify D2C business, eCommerce Insights's Warehouse tier can add Rufus into your existing dashboard.
How to enable Rufus tracking
Rufus tracking is available on request for Warehouse-tier customers. Onboarding takes about a business week and requires Amazon Seller Central or Vendor Central access for your ASINs. Scope and query bank are agreed during onboarding; the rest of the eCommerce Insights dashboard treats Rufus as a seventh engine alongside the six core D2C engines.
Further reading: Amazon's Rufus announcement describes how Rufus grounds answers on Amazon catalog and review content.
Frequently asked questions
What is Rufus?
Does eCommerce Insights track Rufus today?
Who should use Rufus tracking?
Request Rufus tracking.
Warehouse-tier add-on. Onboarded in a business week.