Brands: D2C / B2C / B2B
A new generation of disruptive brands are shaking up retail and eCommerce driven by data & insights
D2C
A new generation of disruptive brands are shaking up retail and eCommerce: D2C or direct-to-consumer e-commerce companies. These companies innovate, develop, market, sell, and ship their products themselves directly to customers.
Often starting out in a niche, the explosion of new D2C companies is transforming how people buy and shop. These brands, spanning everything from detergent to candy to fast fashion. They are radically changing consumer buying patterns and expectations.
Whether you are a D2C brand looking to gain market share of a giant conglomerate or already an established market leader looking to fend off up and coming competitors eCommerceInsights will give you the insights you need to meet your objectives.
B2C
eCommerce acceleration is on overdrive and grew by more than 40% in 2020. The eCommerce shift was already underway but Covid-19 served as an unexpected and major acceleration catalyst.
The eCommerce landscape is rapidly evolving, along with consumer behavior and shopping patterns. Now, more than ever, brands and retailers need to be equipped with a completely new set of tools that provide actionable insights to better understand, navigate and conquer the new norm of retail and eCommerce.
B2B
Today, brand matters more than ever in B2B or business-to-business commerce. At the surface, many of the attributes important to product and brand success overlap with those in the D2C/B2C space but it’s evident that these differences and insights need to be both identified and actioned in different ways.
