Author Archives: ecommerceinsightsai1

The best tool to understand your business’ value to your consumers is user-generated content. It is always a good practice to have direct feedback from your customers. More often than not, customer reviews and feedback provide meaningful insights that can better the way business decisions are made. Know What Your Customers Have to Say CustomerContinue reading “6 ways to cater to your audience and using customer Feedback for Value Proposition Part 1”

Compartmentalize your target audience: Identifying gaps is essential when it comes to content marketing. Customer feedback provides a perspective to understand the persona of your clients. If n attribute is a common topic for a larger audience, then try to appeal to their senses by incorporating their concerns when designing your content marketing strategy. YouContinue reading “6 ways to cater to your audience and using customer Feedback for Value Proposition Part 2”

Working with big data and analytics is becoming increasingly necessary for companies attempting to generate actionable insights from massive structured and unstructured data sets. The ability for a company to gain business insights through data will certainly prove to have a competitive edge.   However, mining diverse and complex data without a flexible and scalableContinue reading “Insights as a Service- new accelerator for speed and scale of data-driven intelligence.”